Social networks and telematic communication in art during the Covid-19 pandemic: some distances save, other distances unite

Abstract

The following paper aims to highlight how the art market at a global level has introduced and, in the long run, consolidated aspects and results due to the profound changes that have taken place following the pandemic in to- day’s society in which the virtual predominates. As a result, the use of remote communication has greatly intensified and led to major transformations in the strategies of leading auction houses, in particular, Christie’s and Sotheby’s, with a consequent rise in profits, as well as a decidedly reassuring public reaction. There is also mention of online art fairs, such as WopArt, and new artistic expressions that testify to changes in styles and genres in the artistic sector, which include street art and digital art. Finally, within the context of the peculiarities of these artistic products and cycle of activities, the priority is to develop a science in which interdisciplinarity, as a synergy of the human sciences and experimental sciences, represents the result of uniting different skills outside scientific and geographical boundaries.