Mahboob, Muhammad Hassan, Muhammad Ashfaq, Rao Aamir Khan, Yasir Kamal, and Asad Afzal Humayon. 2020. “Tourists’ Attitude Towards Cultural Heritage and Their Willingness to Pay to Visit: A Case Study of Lahore, Pakistan”. Conservation Science in Cultural Heritage 20 (1):125-38. https://doi.org/10.6092/issn.1973-9494/12794.